In a recent op-ed, writer Derek Scally describes his observations on how the European economy tends to dictate people's attitudes toward languages. When Ireland experiences a downturn, people on the Emerald Isle will scramble to learn German to work in its more prosperous economy.
As Scally notes, Germany, Austria and Switzerland have started a campaign to promote the benefits of learning the most-spoken language in Europe -- germanconnects.ie --no matter the economic environment. You can read more about this development via the articled linked here. The article and campaign site contains useful information for German teachers interested in promoting their programs to potential students.
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